Personalizing Customer Experience
Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your customer through email, social media or advertisements, it should show that the focus is on that customer individually and that you care about their opinion adding an emotional connect to your brand. Personalizing customer experience imperative as every business is working to give the toughest competition to its rivals in the market. Read on to find out how to implement adding the brand touch to every customer.
- Analysing the customer’s past experiences by customer feedback forms & surveys. Tracking the pattern gives you a picture about the products and services interest which generates idea to send related emails, offers. This will bring the buyer frequently on your website and make the purchase easier.
- The customer sign up procedure should collect the maximum information about the individual such as birthday, location and interests. The parameters should be less and precise to understand the behaviour pattern of the customer
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- Collecting feedback from the customers and an immediate call to action on that basis gives a feeling that their opinion matters and that you are making efforts to know their thoughts. Feedback gives answers about their experiences, recommendations, and any improvements that can add value to the whole consumer cycle.
- Using the data collected at its best through digital platforms for personalized customer experience can give you an edge over your rivals and helps in the growth of the business.
Here at Solugo, we bridge the communication gap between your brand & customers by our customized survey solutions. The authentic responses from our highly diverse panel pool empower you to take better decisions. We are ready when you are. Let’s start growing your business at multiple organizational levels now! Know more...
Customer Retention: – The Ultimate Guide
Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and plethora of alternatives available for every product and services make it much more difficult for the businesses to thrive for a long duration. Therefore, customer retention can help in many ways to add to the growth of business. Read on to find out how.
If your customers are happy with your product/services, then they ultimately refer you to their friends, family, etc. This word-of-mouth marketing from your existing customers will help you in bringing more customers. If you keep your existing customers satisfied, they will easily pay a premium price because they know it will be worth paying based on their past experiences. The loyal customers will always help your business with their valuable feedback and an immediate call to action on the basis of their feedback will not only make your improve the quality of product/service but also strengthen the bond between your brand and your customers.
Ways to retain a customer:
- Establish a relationship with your customers by keeping them aware of the offers and how they can be benefited from it. Connecting with your customers on social media platforms and analyzing their buying trends, frequency will enable you to devise a revolutionary customer experience strategy.
- Taking regular feedback from customers and immediate actions based on their opinions will make your customers feel valuable and they will be more likely to refer your brand to others, thus increasing the Net Promoter Score (NPS) of your brand.
- Providing your customers with a loyalty reward program is an effective way to engage them.
Solugo provides customized customer feedback surveys that help in building strong communication between your brand and the target audience.We make the survey taking process engaging for customers and fruitful for organizations by giving real – time insights and deep analysis that help the organizations to make better business decisions.
Lead Generation: A small guide
Lead generation is the way or process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Attracting companies to your products and services can be done in a number of ways. But some methods will work better than others. Surveys continue to be an ideal way to get into the mind of the end user. You can use them to learn all sorts of things. Solugo offers Verified and Quality leads via our survey/sampling mechanism to help you boost the target prospects funnel for your sales-force.
At Solugo, we attract prospects to your business rather than relying on traditional marketing tools like cold- calling, email list, through our various alliances across the digital space and affiliate network. The leads generated via our B2B alliances are screened on the basis of survey suitability, demographics and various other data points to bring together a pool of audience generally invested in your organization’s product/services. The screening process is followed by quality and security control measures which ensuring optimum authenticity of the lead/traffic generated. At SOLUGO, we are invested in bringing to you quality targeted prospects for your business so that it can grow at multi fold levels .
See more related articles:
https://www.selfgrowth.com/articles/social-media-is-it-really-that-important
Ways to measure customer experience success
A good customer experience is a stepping stone to growing, successful business. As important as it is to create the best experience for customers at every touch point, it is equally important to measure your strategy from time to time in order to refine it. Read on to find out how surveys help you doing exactly that.
- NPS (Net Promoter Score) surveys ask a simple question: How likely is it that you would our brand to others- friends, family or colleagues? Measured on the scale of 1 to 10, this value helps you in calculating your current customer satisfaction, loyalty and general sentiment of your customers towards your brand. Solugo with its effective and efficient NPS surveys gauges the strength of your customer relations and the authentic feedback will help you to revolutionize your customer experience strategy tenfold.
- Customer satisfaction (CSAT) surveys are an effective way of extracting customer feedback while their post-transaction satisfaction is at its peak. The surveys consist of basic questionnaire that measure customer happiness and based upon your customer’s feedback, you can immediately take a call to action to fine tune your customer experience strategy.
- Immediate call to action on the basis of the feedback received will show your customers how much you value their opinion and will go a long way in enhancing their overall experience with your brand. Surveys studies done by Solugo provide hard stats about your customers and their end –to- end journey, highlighting areas that need improvement helping you to come up with fool- proof successful customer experience strategy for your target audience.
Taking a step back and measuring the success of your customer experience strategy is the best way to ensure how to make it even better suited for your customers and what better online sampling brand than Solugo to partner with to do that.
See more related articles:
| https://www.selfgrowth.com/articles/fraud-detection-and-prevention-measures
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| https://www.123articleonline.com/articles/1172912/cati-research |
Social Media – Is it really that important?
In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufacturing scarcity via Instagram for its Unicorn Frappuccino happy hour for five days in the USA which, according to Market Watch, increased its store sales up to 3 percent for the second quarter. Gillette triggered an entire segment of the male population with its add on YouTube & #TheBestAManCanBe in the light of #Metoo Movement, which was used 187,400 times during Jan 14, 2019 – Jan16, 2019, As of mid-February 2019, the brand’s original tweet has been shared nearly 250,000 times. Though it was reprimanded by many, it had a positive impact on sales. The massive success of these social media campaigns churned out great revenue for all those brands. What does it tell you?
Gone are those days when social media platforms like – Face book, Twitter, YouTube, Instagram are merely used to post pictures. Now fully fledged ad campaigns are designed specifically for such platforms to grab the attention of the target audience. Social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. Brands aren’t born, they are built and what drives that process is to connect with the target audience. Social media bridges that distance and let the audience see your Brand!
Time invested in designing the social media campaigns give a return on investment in terms of attracting potential new clients, staying relevant in the ever-competitive market, understanding the market need & your audience. The best way to gauge the effectiveness of any social media campaign is by asking its target audience opinions via surveys and feedback forms. That’s exactly where Solugo comes into the picture.
The surveys and feedback forms give a real-time insight to your audience – what services/products they need, which social media platform they use the most, does your brand satisfy their need, do they instantly recall it when they see your logo in the social media campaigns, how effective your marketing campaigns are, do they reach the right group of people or not. Find out answers to all these questions and a lot more with Solugo – with its customized surveys and extensive online tools, is the best choice for a Sampling partner to help you build your brand and understand your target audience and strategize your marketing plans.
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Customer Experience Strategy – Ways to go about it
In previous articles, we established how enhancing customer experience leads to increased customer retention, higher customer satisfaction, increased revenues, and reduced customer churn. This is a universal fact and every business in the world stands by it. Still, some companies record more growth than the rest. The primary reason being they have learned to implement simple saying, ‘It’s not what you say, it’s how you are saying it’. A study run by Economic Times found that 64 percent of the customers won’t mind spending more for better customer experience. Companies who leverage this fact have shown a better growth rate than success than the rest.
How do you ensure the best customer experience every time any customer interacts with your organization? Read on to find out
- Understand your customers: Who they are, what are their needs and identify their buying trends and behavior. At Solugo, our strategic alliances with various affiliate networks and customized feedback surveys help our clients to delve deeper into their customers’ minds and formulate a strategy keeping them in mind.
- Have a clear vision: What do you want your customers to experience when they use your product/service. Think backward by stepping into their shoes. The key motto is to make the customer feel ‘served’ rather than being a guinea pig to the new products brought in. With such a method in place, your customer service, marketing, and sales strategies will be more of a solution addressing the needs of the customers.
- Feedback of employees is important: Since your employees are present at each touchpoint when customers approach your brand, they know about your target audience more than anyone else. Instead of annual employee feedback surveys, take continuous feedback from your employees wherein you can include questions about customer experience. This will also make them feel part of the process and they will take the onus of serving customers more wholeheartedly. After all, there is nothing more than a confident and happy employee to impress the customers.
- Use customer satisfaction tools:This will let you know how your customers feel at each touch point and where there is inconsistency, you know what to do. Streamline and simplify the whole process of customer interaction. Consistent Quality and authenticity across all channels is the key to customer retention. Solugo provides customer satisfaction surveys that give real-time insight including the latest audience buying trends and behaviors.
- Measure customer experience: One of the best metrics to measure customer experience is the NPS-Net Promoter Score. Measured on the scale from 1 to 10 with 10 being the highest, NPS uses a simple question that NPS uses -“how likely are you to recommend our product/service to a friend?’. If the NPS score is gradually increasing, you know you are headed in the right direction with the right customer experience strategies.
Redefining Customer Feedback to Boost Sales
At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family? How do they stay relevant in this competitive market at the same time ensuring the quality and authenticity are not compromised?
The trick is simple –by working around customer feedback. The underrated customer feedback takes a turn when it comes to creating products as per their need. The organizations that fulfill the gap in the market and create products or offer services to bridge flourish. Be it ‘Salon at Home’ service offered by Urban Clap or online food delivery offered by Zomato, these companies recognized the requirement and how! Till now they use feedback surveys from their customers to not only identify the pitfalls and but to implement the analysis to boost sales. Perhaps it’s time to take out a leaf from their books!
Understanding the importance of customer feedback is one thing, designing a feedback form or survey that the users complete and answer authentically is another. This is where Solugo stands out. The Q&A mechanism that we use to design the customer feedback forms not only create an engaging format but it also keeps the feedback short, crisp & to the point. The idea is to tap into the mind of consumers and extract the real – time insight about their buying trends, behavior, preference and need and use the analysis to customize our product/services according to them and ultimately drive sales.
Solugo with its customized feedback tools does not only that but it helps you every step of the way – right from identifying the right target audience, to designing questionnaire as per them and deep analysis of the result. With our carefully managed panel pool, we ensure that the feedback you get is 100 % authentic. We are a shout out away and look forward to helping you out redefining customer feedback so that you can boost sales!
See related articles:
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| https://www.selfgrowth.com/articles/cati-research |
| https://www.evernote.com/shard/s590/sh/655565e5-545a-fd84-473e-32c66fd8e60a/f27cba7a5c64db9451a0e423fc188ebe |
