In previous articles, we established how enhancing customer experience leads to increased customer retention, higher customer satisfaction, increased revenues, and reduced customer churn. This is a universal fact and every business in the …

At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their …

As marketers or business owners, our main aim is to stay ahead of the competition by deploying innovative strategies and tools. But have we ever stopped and looked around at the tools already in hand and best utilized them for driving our …