Affiliate Marketing – Generating leads and driving business

As marketers or business owners, our main aim is to stay ahead of the competition by deploying innovative strategies and tools. But have we ever stopped and looked around at the tools already in hand and best utilized them for driving our growth? The case in point here is affiliate marketing. Amazon with its Associate Program, launched in 1996, opened doors to this performance- based marketing model wherein the merchant (seller or the brand being promoted) pays commission to the affiliates (webmaster, marketer or publisher) when traffic that is being referred to their website turns to conversions. Commissions are received in pay- per- lead model or pay- per-conversion model with latter being more common.

Affiliate Marketing is now a Billion Dollar industry and many organizations earn chunk of their revenue and generate leads from this model on an everyday basis. A lot of times, lead generation and affiliate marketing are mixed up. To have a clear understanding, affiliate marketing is a channel. It is a source of leads. How authentic and how relevant that depends upon the network that the merchant has chosen to partner with.

Whether you own a gigantic business or a start- up and are looking for leads to drive traffic to your business, then affiliate marketing is a great fit for you. To get started, you need to have clarity about the set target audience of your product or service. The next step would be to determine the commission model you‘ll opt for – pay – per – lead or pay – per – commission. Once that’s decided , you must join a well -known network that has  network of existing affiliates who can henceforth drive authentic leads to your business. Remember if it’s not authentic, it is not desirable.

Solugo, with its strong strategic alliances with various digital publishers can help you in promoting your products/services to the premium audience across the globe and indulge your authentic target audience to the products and services you offer. Our comprehensive yet diverse panel pool helps us to deliver targeted samples with real -time insights across B2B, B2C and Healthcare domains. Give us a shout out if you want global exposure, authentic leads and brand recognition like never before!

CATI RESEARCH

CATI is Computer Assisted Telephonic Interview which aids in penetrating difficult to reach audience in large numbers. It is a B2B market research technique which is used for conducting surveys via telephone interview. The questionnaire is scripted in a software application which can also be customized according to the interviewee’s responses making surveying process seamless, efficient and easier. The responses are converted into statistics aiding in deep analysis and arriving at conclusions faster.

Advantages:

• Quick , efficient and saves time

• Secured data

• High accuracy

• Quality Service 

Right from designing the questionnaire with most appropriate questions to analyzing the results and deriving insights to help you make actionable decisions, we assist you in every step of the way. Read More...

PROJECT MANAGEMENT

At Solugo, we take care of the complete project management life – cycle for our clients. Our experienced experts manage diverse panel providers from testing to launching to managing a project until its completion. Our involvement covers both pre& post field requisites for a project.

What more, we even facilitate over procurement & negotiations from the suppliers to ensure a 360 degree project management . Our 24 * 7, quick and efficient services ensure a Bang On execution for all your projects.

Round the clock Accessibility: Our accounts team can be reached 24*7 to help you with getting your questions answered and update you on the timeline of the project.

Attention to Details: Our team of experts ensures that the project from its inception to strategizing and planning to delivery is a fool-proof and hassle free process keeping a constant tab on each and every stage from validation to survey programming for our clients.

AtIntegrity and Loyalty:Big or small, we express our utmost gratitude for trusting us with end to end management of your project and handle all the information shared with us in strictest confidence

On time Delivery:Our extensive network ranging from Vendors to procurement team to different panel providers builds it way for quick and successful project competition.

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Fraud detection and Prevention measures

If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen. But how do we recognize the problem? What measures can we take to mitigate such deceitful behavior? Read on to find out.

What the big F looks like? With the ever-increasing demand of online sampling, the need to recruit participants has also gone up. While conducting a study online involving participants from various geo locations is easy, it comes with its share of problems. Sometimes survey respondents – whether eligible or ineligible participate multiple times. Since the research is internet–based it provides a distance between researchers and participants, allowing the latter are identity to be anonymous and thus respond to questions more honestly. However, the convenience and anonymity provided by online research allow the respondents to answer more than once, making the results skewed and the study irrelevant. When there is a reward/compensation involved in an online study, participants tend to answer repeatedly to benefit more. Often, when a respondent loses his/her interest halfway through the study, chances of inconsistent responses increase. Encrypted IP location, fake personal information, internet cookies, scripted behavior around automated emails all constitute fraudulent activity.

‘Prevention is better than cure’ and we agree. The traditional tools like captcha, honey pots, and open-ended questions don’t cut the deal. With evolving times, the prevention measures also need to involve and that’s exactly what happens at Solugo. When we say we are Differentiated by Technology, we mean it. Our six-step security protocol prevents any kind of fraud that may occur. To ensure the identity of the respondent, we use interface to print unique data points from the respondent’s system. Using a double opt-in system ensures a credible and fraud-free panel pool. Red herring questions are included in the survey to filter out reward claiming abusers. We use tools device reputation to check whether the respondent’s device in indulged in any fraudulent activity in the past. Our response flagging techniques are used to flag any invalid response. With our sacrosanct security measures, you need not worry about any deceit.

While we ensure quality and credibility to the T, we tighten our belts when it comes to security. We not only ensure the protection of our respondent’s identity but also mitigate any disingenuous behavior making long term associations with both our clients and participants.​ Know more...

How to get the best out of Survey

Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool and many organizations have come to rely on it to get an insight into their target customers, process the results and drive their business accordingly. But how do we get the best out of the surveys? Read on and find out.

1) Response Rate: Your survey should be designed keeping in mind the target audience and should not be a drone fest. Slice through the white noise and create an engaging survey so that your target audience not only feels compelled to fill your survey among 100 others in the markets but also completes it. Some measures to increase response rates are to build a relevant survey and offer it in multiple channels like SMS, email, social media channel etc. Offering incentives to respondents and asking their opinion instead of questions to make them feel valued is another good way to improve response rate.

2) Crisp Questionnaire: When we talk about survey design, not only the format but the questionnaire is of utmost important/importance. Not enough emphasis is laid on how a well-rounded survey entails a mixed bag of opinion based/opinion-based questions. The key to relevant data is heavily shouldered by the authentic responses to the right questions. Short surveys with crisp questionnaire not only have a better response rate and completion statistics but are a paramount source of relevant data.

3) Customization: Every respondent is different, and marketers need to understand that. The teetotaler won’t be interested in answering about his/her most sought-after liquor brand. This is where customization comes into the picture. A customized survey makes the respondent feel valued. After the survey is completed, give them the opportunity to share what they want and thank them for their time to complete surveys. Sharing the results of the survey, not disclosing sensitive opportunity/opportunities, will allow the respondents to see the transparency of the organization and they will be more likely to fill the survey next time.

Solugo allows you the option to easily build survey logic rules and multiple paths into your surveys. Whether you’re looking to draw conclusions about your target market, learn crucial details about your audience, or identify hot leads, Solugo got your back in everything from designing a questionnaire to building engaging and relevant surveys.​ Know more...

Employee Engagement – Why should you give a damn about it?

If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn’t enough. The extra hard work goes in retaining the talent. How your employees feel about the company, your audience feels about the product/services you offer and hence investing in the welfare of your employees should be a priority.

But what does this employee welfare entail? It goes beyond a good pay package and perks. It includes how supportive the work environment is, growth opportunities in the organization, if the employee is being appreciated, trusted and valued or not. A happy employee will ensure happy clients leading to more profits. Since gratitude is the right attitude, employers can show their gratitude by engaging their employees constantly.

The more an employee feels part of a community, the more likely it is that they are engaged with what they do. Using surveys and questionnaires is an effective way to gauge employees’ feelings and opinions. But the survey design must be holistic to include all the issues that the employees may face. The more your team is asked their opinions, the more empowered they will feel and the more engaged they will be. Once an issue/grievance is spotted, address and resolve it as soon as possible. Show your employees that you listen and not just hear. Facilitate channels where each employee can raise their issues/concerns and give feedback. Organize team building and leadership activities. Keep a track of the feedback shared by them.

The employee satisfaction/feedback surveys at Solugo provide real time insight into your employees’ opinions and thoughts. You can customize your questionnaire as per your needs and get an overall opinion on employees’ insight. What more, you can also track the impact of the steps taken for employee engagement and take decisions as per the results. Engaging employees is an investment made for the privilege of staying in the business. Allow Solugo to help you in doing exactly that! Know more...

Engaging Survey Respondents – 5 ways to go about it

In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them constantly engaged to ensure a positive experience. But how do we engage such a diverse panel? Read on to find out.

1) Keep it short and simple, silly: According to a study conducted by a leading national daily, 56 % of the survey respondents are likely to drop out if the survey is too long or if the questions are difficult to understand. The solution to this problem is keeping the survey short and questions crisp and to the point. Also, testing the survey for programming errors and redundant questions will go a long way in ensuring a smooth experience for the panelists.

2) It’s all about the money: Incentivizing the surveys is another way to ensure better response rates. This approach also provides a well rounded, satisfied and diverse panel pool while adding to the panel base and retaining old survey respondents.

3) Put yourself in respondent’s shoes: Before you make a study live or post a survey, put yourself in the respondent’s shoes and think from their perspective – Are you engaged throughout? Are the questions too complex for understanding? Are the survey’s few questions too long? When reading through it, you might notice some ways to improve your questions or wording to engage your survey respondents even more.

4) Ask opinions not questions: Adding some opinion-based questions in the survey will help in tapping into the panelist’s mind and extracting their preferences, perspective and thoughts. This will not only keep them engaged but also make them feel that you value their opinions.

5) Measure respondent satisfaction: You have done all you can for engaging the respondents. But how well have your efforts fared? Measure it by various feedback and satisfaction surveys, frequency of acceptance of invitation, diversity of incentives and the grievances respondents share with you.

At Solugo, our central focus is on respondent satisfaction and we deploy every measure to best engage our carefully curated and diverse panel pool. Our high survey response rate and retention rate speaks for itself and if you ever need a helping hand, feel free to reach out to us.​ Know more...