Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your custom…

Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention…

Lead generation is the way or process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Attracting companies to your products and services can be done in a nu…

A good customer experience is a stepping stone to growing, successful business. As important as it is to create the best experience for customers at every touch point, it is equally important to measure your strategy from time to time in o…

In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufactur…

In previous articles, we established how enhancing customer experience leads to increased customer retention, higher customer satisfaction, increased revenues, and reduced customer churn. This is a universal fact and every business in the …

At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their …

As marketers or business owners, our main aim is to stay ahead of the competition by deploying innovative strategies and tools. But have we ever stopped and looked around at the tools already in hand and best utilized them for driving our …

CATI is Computer Assisted Telephonic Interview which aids in penetrating difficult to reach audience in large numbers. It is a B2B market research technique which is used for conducting surveys via telephone interview. The questionnaire is…

At Solugo, we take care of the complete project management life – cycle for our clients. Our experienced experts manage diverse panel providers from testing to launching to managing a project until its completion. Our involvement covers bo…

If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also makin…

Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool …

If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn…

In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them co…

Remember the time when the food you ordered online was delivered before time or when the cab you booked arrived long after your booking time? Your mind will be quick to recall the good and the bad experiences forged by the products/service…

Do you have any trouble recognizing the Red N of Netflix or Nike’s Swish logo? The green mermaid with crown and your brain immediately screams Starbucks. The reason is that these Brands have created a strong distinct identity over the year…

There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that? How do we engage our audience with the help of graphs, complicated numbers and diagrams? How do …

It wasn’t until Amazon launched its Associate Program in 1996 that affiliate marketing was open to the general public. The program allowed people to sign up to be able to offer links on their website and as a result of sharing the links to…

Enough has been said about how important data is and how sampling is the key to gather resourceful insights from the whirlwind of information. It’s Now the time to address why you should invest in quality sampling and how you will reap ben…

Survey Panelists are the backbone of market research industry and the stronger the backbone , the more support and cushion it provides .Despite having the means and knowledge of that little nugget , we do a poor job of putting our panelist…

Now that we have driven home the point about how data is major contributor in driving strategic business decisions, it’s time to understand how to access this authentic and quality data in the whirlpool of information. Read on to find out …

What is Data? It is collection of facts, opinions and observations expressed in the form of numbers. What is Data Collection? It is systematic gathering and measurement of these interests from authentic and reliable sources. Why is Data co…