If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also makin…

Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool …

If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn…

In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them co…

Remember the time when the food you ordered online was delivered before time or when the cab you booked arrived long after your booking time? Your mind will be quick to recall the good and the bad experiences forged by the products/service…